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...crucial that the theme and look of your website are consistent with your brand. Every single element of your website should be consistent with the others and with your brand. Your brand message becomes diluted if it isn't reinforced by every element of your website design. Many customers avoid online shopping because they fear identity theft. So if your payment portal is safe and secure, they will be more confident to shop online. An ecommerce consultant might help make certain that customers are comfortable doing business with you online. The easier and more secure your transaction process is, the more ...













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